Target your audience precisely. Focus on men aged 45-65, highlighting the improved quality of life Viagra offers, not just improved sexual function. Emphasize regaining confidence and intimacy with a partner.
Craft a short, memorable jingle. Use a catchy melody and lyrics that are easy to understand and recall. Think about using a positive, upbeat tone. The jingle should subtly hint at improved intimacy and confidence without being explicit.
Sound Design & Voiceover
Employ crisp, clear audio. Avoid background noise that could distract from the message. A warm, reassuring voiceover is crucial. Consider a slightly deeper, authoritative tone that conveys trust and expertise. Keep the voiceover concise and impactful.
Script Example:
(Jingle starts – upbeat, memorable tune)
Voiceover: Feeling less confident? Reclaim your vitality. Viagra. Talk to your doctor today. (Jingle fades)
(Optional: Add a brief, reassuring message about consulting a doctor before using Viagra.)
Media Buy Strategy
| Morning drive time (6-9am) | News/Talk radio stations | Captures a broad, established audience. |
| Evening drive time (5-7pm) | Classic rock/Adult contemporary stations | Appeals to a slightly older demographic. |
Call to Action
Include a clear call to action. This could be a website address or a simple prompt to speak to a doctor. Keep it short and easy to remember.
Post-Campaign Analysis
Track website traffic and sales conversions to assess campaign effectiveness. Analyze listener feedback to refine future campaigns. Monitor overall brand perception following the radio ad.
Legal Compliance
Ensure full compliance with all advertising regulations regarding pharmaceuticals. This includes clear disclosure of potential side effects and a strong emphasis on consulting a healthcare professional before use.
